Enables you to:
Generate a fast return on investment
Sell advertising space on the built-in screen to 3rd party media buyers.
Attract new customers to charge at your location
Twin Charger style electric vehicle charging encourages drivers to visit.
Create a multi-channel experience with mobile advertising
Engage with display media - then follow up with in-app advertising
How Media Chargers work
Generate fast ROI through ad sales
The HD 1080p screen enables you to generate revenue from outdoor advertising sales to the 3rd party agencies.
This will give you a faster return on investment than charging drivers a usage fee. As a result you can:
- Decrease the payback period on your investment.
- Offset electricity costs to offer free charging to drivers.
- Reach profitability quicker.
Attract new customers to your location
Electric vehicle fast charging acts as an incentive for drivers to visit your location and recharge.
During the time their battery is charging, drivers will engage with the services offered at your location. This means you can expect to:
- Increase revenues from your core business activities.
- Gain customers from competitors who don't provide EV charging (and stay competitive with those that do).
- Increase average customer dwell time.
Promote your own, or partner brands
A powerful digital publishing platform lets you display your own media alongside adverts.
Having this control over the media displayed enables you to:
- Promote your own brand to your customers across your locations.
- Promote partner brands to your customers.
- Maximise reach and create mobile engagement via referred in-app advertising
- Display location based targeted media.
- Share access with 3rd party advertising agencies to manage your media
What drivers think
What type of charger is the Media Charger?
The Media Charger is functionally very similar to the Pod Point Twin Charger, i.e. providing Twin charging socket speeds of 3kW and 7kW. For further details on charging characteristics please visit the Twin Charger product page.
How long can my media playlist be?
Our digital publishing platform enables us to customise media campaigns for every client’s needs. A simple campaign could consist of one static poster playing 24/7 across all screens, while a complex campaign could broadcast diverse playlists of video clips on different screens around the country.
How do I know how many people have seen the media displayed?
Our digital publishing platform records the number of times a media asset has been played and which screens it has been played on. Reports can then be created to show media stats against your venue’s footfall numbers to calculate impressions generated.
Is there an optimal position to install these in a carpark?
We recommend installation within the front third of your carpark, to ensure sufficient footfall in the vicinity of the media charger thus generating a good number of media impressions. However chargers positioned immediately at your venue’s entrance have a higher propensity to be blocked by less considerate drivers of internal combustion engine vehicles, meaning there is a greater need for effective signage and enforcement. Pod Point can advise on the best location for your Media Charger.
Do I need planning permission?
As the screen displays illuminated media/adverts it is regulated under the Government’s ‘Advertising Control System’.
Depending on your property type there are a number of conditions for display that can allow installation without the planning authority’s specific consent.
Further detail is available in the UK government's "Outdoor advertisements and signs: a guide for advertisers" document. You can also speak to our specialist team to discuss your requirements and receive guidance.