Electric Insights 011 | Erin Baker
Posted by David: Oct 04, 2022 • 2 min read
In this Electric Insights episode we chat with AutoTrader’s Editorial Director and award-winning journalist Erin Baker about the gender gap in the UK car industry.
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Who's on Electric Insights 011?
Erin Baker is an award-winning and veteran journalist who started her career as a motoring journalist for The Daily Telegraph in 2003. After two years as their Managing Director of Motoring, Erin went freelance as a consultant at the Goodwood estate.
Now the Editorial Director for AutoTrader, Erin is on a mission to replace automotive industry jargon with plain English and promote gender-neutrality and diversity.
What's discussed?
We chat with Erin about:
- The widening gender gap in the car world, and how to fix it
- Why women aren’t as engaged as men with the concept of electric vehicles
- Why jargon and where information is published presents a barrier of entry for consumers, especially women
- How the advent of electric vehicles presented a “golden opportunity to shake up everything for the first time in over a century”...and how the industry fell into the same traps!
- How even someone like her - who lives and breathes cars - gets confused by the language used
Want to see more?
We’ve spoken to many guests championing diversity in the EV industry, including Fully Charged’s Imogen Pierce and Emma Pinchbeck, CEO of Energy UK.
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